The gamification of gambling sites and the monetization of gaming have blurred the lines between both industries in recent years. Some in-game purchases have been compared to gambling, with consumers paying for the chance to win more valuable prizes, while online casinos have enhanced the user experience by incorporating animated bonus games into slot machines.
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Both the gambling and gaming industries are highly competitive, so engaging and exciting gameplay is essential to attracting and retaining customers. Gambling expert Roland Arum describes the variety of games and developers involved in online casinos as an important factor consumers should consider when choosing one. (Source: https://www.sportstalkphilly.com/gambling-sites) The gaming industry has incorporated some elements of gambling into its gaming, with some taking on personas that enjoy gambling, including the following.
Lance Vance from GTA: Vice City is the brother of protagonist Victor Vance and is a gambler with a particular love for casinos. His cunning nature and tendency to cause trouble make him an interesting character in the franchise, and he's never afraid to break the rules.
Several X-Men games have been made and the character Gambit (whose name signifies an action that gives an advantage) often carries playing cards that he charges with kinetic energy and which explode on impact.