Whether you are designing a project for print or web, use typography effectively to present your message. One way to grab the viewer’s attention in a sea of words is to set a portion of the text in a bold font, which is heavier and darker than the normal font. Bold fonts are used to emphasize certain words and phrases and make them stand out from the surrounding text.
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In a printed context, you can follow the following best practices:
Most of these tips apply to both web pages and printed documents. While web designers once used the font tags in HTML to bold text selections, most web designers now use Cascading Style Sheets to simplify the use of bold text within the body of a web page. The logic behind using bold text hasn’t changed, only because the method has. Use bold sparingly for emphasis and you can’t go wrong.
