The makers of the iPad drawing and painting app Procreate have said what we're all thinking: generative AI is unethical nonsense, and Procreate has nothing to do with it.
Zoom AI backlash: Why this is just the beginning of the battle for generative AI
Despite its many drawbacks—ethical violations, illegal use of other people’s work, environmental destruction, and a general air of creepiness—Big Tech is throwing money at AI like it’s the next big thing. But the backlash has already begun. People are less likely to buy products that incorporate AI, and now Procreate has joined a growing list of companies refusing to ruin their products with it, including Procreate.
“When AI is used to generate artwork, it is stealing from the artist. It is trained on material from artists who have not given permission and then threatens their livelihood. It is unethical and legal teams around the world may have a real chance to stop it,” Ronny Young, founder and president of motion design studio Polymath Motion, told Lifewire via email.
Just listen to Jame Cuda's statement about X, but it's worth quoting the statement on Procreate's website directly here, because it really doesn't mince words: