Amazon opens Amazon Style, the first-ever physical clothing store, where customers can shop for the latest fashion using high-tech.
Amazon launches its first clothing store l GMA
According to Amazon, the store will feature hundreds of brands that can be interacted with via the Amazon Shopping app, QR codes and touchscreens throughout the building. Personalization is a key feature of the store, as customers will be given a shopping experience that is tailored to them.
When you enter the store, customers will see QR codes next to clothing racks. You scan those codes with the Amazon Shopping App to bring up product information and customer reviews. From there, you select which items to send to a fitting room. The app will notify you when the fitting room is ready.
Through this interaction, the Shopping app algorithm learns what you like and sends real-time recommendations as you shop. While in the fitting rooms, customers can request more clothes via the touchscreen.
