Magic, also called hair toner, helps remove unwanted warm or brassy tones after a color or bleaching treatment. It is a product that can help personalize a color for each customer. Hair toners can come in the form of firming shampoos, demi-permanent colors or shine. They are not intended to change the color of your hair, but to adjust it for a more natural, healthier and shinier appearance.

How does hair toner work and when do you use it? Get all the answers from a professional hair colorist.

Color toner should ALWAYS be used after any lightening service of any kind has been performed. It helps neutralize the unwanted undertones that can sometimes come from the treatment and allows you to customize your hair color. This is very useful if your hair turns more orange tones or if the undercoat of your hair starts to show through. In that case, a stylist will have to use a toner at a lower hair height. The same toner can be used for a client who is pulling yellow: the level can be at the same tonal level, but never above the level you are lifting to.

If your hair tends to turn orange or yellow tones, it will most likely take several sessions to transition to a platinum blonde or white hair color, and this depends solely on the health of your locks. Using a toner to complete your bleaching journey will protect hair strands and give them a healthier appearance.