As Apple and Meta clash over what the metaverse should look like, the future of virtual and augmented reality will take shape in the coming years – for better or for worse.
The Metaverse Explained – And What Comes Next | Insider Business
Meta CEO Mark Zuckerberg knows this. He’s already telling Meta employees that the company is on a collision course with Apple over what he calls “a competition of philosophies and ideas,” without saying what that means. He did suggest that Meta wants “a much larger ecosystem” than Apple, but what that means is a different story altogether.
"Zuckerberg believes the metaverse is essentially a VR space. That's because the business model requires building an alternate reality in which things can be sold," PC Pro editor and IT professional Jon Honeyball told Lifewire via email. For that reason, he's "terrified" that Apple has already "put a significant dent in Meta revenue due to [its] non-negotiable position on advertising."
Just as Google is no longer just a search company, Meta is no longer just a social networking company. It once was, but now it sells ads against content. Whether that content is your friends’ photos of their kids or a news article about global warming, Meta makes its money by selling ads that promote companies. And to do that, it needs data, lots of data.
