Who wants a new MacBook every year?
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Apple is reportedly launching a “Mac Notebook Upgrade Program,” a way for businesses to pay a flat monthly fee and receive regular replacement units. It makes perfect sense for businesses: you can forget about buying, maintaining, and selling individual computers. But what about individuals? Don’t we want the same opportunity for regular upgrades?
"[You] only have to look at the iPhone upgrade programs that carriers currently have to see that when it comes to Apple products, consumers are driven by desire rather than actual need," Amir Khella, CEO of AirTag rival PingTag, told Lifewire via email. "Perhaps the MacBook upgrade program will eventually become just as popular."
Macs are expensive. A 2021 MacBook Pro will set you back $2,000, excluding taxes, for the most basic model. Even if leasing turns out to be more expensive than buying, it’s tempting to pay extra to avoid that initial layout. For businesses, this spreads the investment over the year. For individuals, it could mean the difference between buying a Mac or not.