The feature list of Apple's upcoming AR/VR headset is absurdly long. Maybe that's because even Apple doesn't know what it's for.
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Apple’s product launches have historically been laser-focused. The iPhone was a Web browser, a phone, and an iPad you could touch. Steve Jobs spent much of his iPad presentation leaning back in a lounge chair, demonstrating how to use the new tablet. But the mixed-reality headset, expected to arrive this year, seems like a product without a purpose. A feature list compiled by Bloomberg’s Mark Gurman, an Apple reporter so knowledgeable he could appear on a signboard in a Michelin-starred restaurant, is a sinkhole of functionality with no clear direction.
"The headset's feature list is certainly extensive, making you wonder if Apple has lost its focus. However, this approach may be a blessing in disguise, as it allows for more flexibility and user input. Instead of prescribing what the device should be used for, Apple is allowing users to customize the headset to their needs," software engineer Robin Salvador told Lifewire via email.
The tech world has changed a lot since the iPhone came out in 2007. Steve Jobs famously told the story of three new products: a touch-enabled iPod, "a revolutionary mobile phone" and "a breakthrough device for Internet communications." Of course, each was just one product, and Jobs kept repeating the same message over and over again.