Choosing the perfect font for your website or app is no small feat. By choosing the right font and increasing its readability, you can make your website more welcoming, which in turn can lead to more traffic.

Since it's a subjective matter, selecting the "best" font can be a bit tricky. That's why we're taking some help from Google itself and helping you choose the right font for your business.

Before we proceed, there is an important distinction you should be aware of.

A serif is a small stroke attached to the end of a larger stroke in a letter or symbol within a font family. Font families that use serifs are called serif font families. Fonts that do not use serifs are called sans-serif font families/typefaces.