EA has come under increasing criticism this weekend after it was suggested that the developer was planning to introduce advertising into games like EA FC 24.
EA's Worst Tweet Ever & Creator CIVIL WAR?! #BoycottEA Trending… | FC 24 Ultimate Team
Comments from CEO Andrew Wilson revealed that EA is working on adding more "dynamic" ads to AAA titles ahead of a weekend in which EA FC 24 players faced a host of issues.
Those lucky enough to complete their Champions matches on Friday were given an incredible amount of luck in their lives, with Paris Saint-Germain duo Kylian Mbappe and Ousmane Dembele guaranteed rewards in what EA described as “unintended outcomes”.
Readers on X (formerly Twitter) immediately added context to the post, suggesting that “EA had lowered their odds because it would force players to open packs with real money,” marking the beginning of a flood of criticism.
