To prevent you from unwittingly participating in someone else's video, Samson Technologies has unveiled the smartphone app Can't Post It.

Can't Post It is intended to serve as a way to discourage someone from posting a video of you against your will and to directly disrupt their recording. According to Samson founder Dylan Sterman, "We've all seen videos where a cell phone is pointed at someone, and I wanted to give people a legal and nonviolent way to do it."

When activated, Can't Post It plays a song licensed to Samson through your device's speakers (called "Death of a Post") and causes the camera light to strobe. The constant flashing is meant to disrupt the video recording, and the music is there to discourage anyone from posting or sharing the video online.

Samson states that it has placed a lock on his "Death of a Post" track, along with a $1 million licensing fee, which should lead to automated video blocks and copyright strikes. So any video that contains the song in part or in its entirety would either be removed or heavily edited. Samson also says that in the event that the poster pays the licensing fee, the money would go to whoever was recorded against their will. One way or another.