Waiting for your favorite show to air is a thing of the past. Streaming is becoming increasingly popular and viewers know exactly what they want to watch before they sit down.
Americans are changing the way they watch television
Streaming services have seen a 400% increase in subscribers since March 2020, according to information presented during an official streaming session at the virtually hosted 2021 Consumer Electronics Show. The pandemic has accelerated the transition to streaming for many, old and young, as services like Starz and HBO Max adapt to a new customer base that’s savvier than ever before. That, or risk being left behind by newer options. With all the options now available to users, Sandeep Gupta, vice president and general manager of Amazon’s Fire TV, hopes to offer a product that’s as simple as possible.
“COVID forced us to reimagine how people used their TVs,” Gupta said during Tuesday's presentation.
The Peloton app has reportedly seen a huge increase in usage during the pandemic, with shopping and cooking shows also seeing big jumps. Gupta has also seen an increase in educational programming and local news for the Fire TV.
