Google's Chrome browser is soon going to change the way links work on the web, and it's going to be awesome.

Chrome 90’s new Link to Highlight feature lets you link to any piece of text on a web page, not just the page itself. This simple change could change the way we use the web, how we search, and more. It might even be enough to drive users away from Safari and Firefox unless they join in.

“People writing blog posts can now link directly to a specific phrase they want to reference,” marketing consultant Phil Johnston told Lifewire via email.

“Historically, page-to-page links had poor UX because you didn't know which section contained the important text unless an anchor was used.”