Epic has launched its own iOS game store, and the first headliner is—yes, indeed—Fortnite. Finally, an alternative app store release that Apple can’t stifle.

Epic’s Fortnite is now back on iPhone, on both Epic’s own new app store and Riley Testut’s Alt Store PAL. Both are only available in Europe, thanks to the Digital Markets Act (DMA) forcing Apple to open up its platform in the EU. But unlike previous releases, where Apple reduced the appeal of these non-US stores by changing its App Store rules to allow previously banned apps to access its global stores, Epic’s games remain EU-only, ramping up the pressure on Apple.

"For American users, this highlights the poor options we have. I wish we had an "Alt Store" and more competition here. Companies should push for similar laws and users should demand more choice. Innovation often starts in small markets, so this is a start, but we have a long way to go to match the open web," Sam Tarantino, former CEO of music streaming service Grooveshark and current founder of Harmonic Reach Marketing, told Lifewire via email.

Nearly four years ago, Apple kicked Fortnite off the App Store after Epic lured it with in-app purchases that didn’t go through Apple’s official store, meaning Apple didn’t get a cut. The resulting legal and publicity wrangling likely had a major impact on the EU’s DMA, which is aimed at increasing competition in digital marketplaces and has, among other things, forced Apple to allow alternative app stores on iOS and, soon, iPadOS.