Never underestimate the power of a tie-in. Since the release of Amazon's surprisingly good Fallout series, sales of the entire series have skyrocketed, pushing Fallout games into the top 10 for the first time in years.
Fallout 4: Real Life vs. In-Game Boston
On first glance, it’s not hard to see how this happened. Video game adaptations seem to be enjoying a bit of a renaissance of late, with every property from Mario to The Last of Us managing to make the leap from console to screen without too many stumbles. Given that Amazon’s Fallout is not only the first Fallout content to actually advance the timeline since 2015 but also takes place in the same continuity as the games, it’s no surprise that it’s enticed players to dive back in and make their own journey through the wasteland.
In the week since the Fallout show launched, Fallout 4 sales have increased by over 7,500 percent, making it the best-selling game in Europe (digitally, that is). The entire series has been discounted on digital storefronts to coincide with the show, meaning it’s not a huge investment for newer fans of the franchise to be brought in by Amazon’s series. As the most recent single-player game in the series, it’s also the most streamlined and accessible for newer fans – anyone who wanted to play Fallout 4 before the show launched likely already had it.
Even aside from the show, there are a few other factors driving interest in the game. The lackluster fan response to Starfield has at least driven some players back to Bethesda's previous game, but Fallout 4's upcoming next-gen patch will have far and away the biggest impact. Set to release next week, this free update completely overhauls the game for next-gen consoles and more powerful PCs, while adding a hefty amount of new content (some of which will likely be show tie-ins for that sweet synergy). Get those Creation Club credits ready.
