Takashi Kiryu, President and Representative Director of Square Enix Holdings Co. Ltd., shared a New Year's letter on January 1, 2024, providing insight into the company's plans for the near future.

One of the statements that surprised the industry and gamers is this: "We also plan to be aggressive in applying AI and other advanced technologies to both our content development and publishing functions. In the near term, our goal is to improve our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities."

The bold statement, made in its traditional New Year's letter to employees, signals a new era for the company behind beloved franchises like Final Fantasy, Kingdom Hearts and Dragon Quest.

Kiryu's message indicated that Square Enix will be taking a new approach to AI integration. This approach could include streamlining the development process, optimizing publishing strategies, and potentially improving the player experience.