Fujifilm took a huge gamble against the collective wisdom of the camera industry, and it absolutely paid off.
The TRUTH about Full Frame vs APS-C Cameras!
In general, gadgets are getting smaller, thinner, and lighter. But if you compare a modern DSLR to the largest film SLRs, they’re huge and heavy. The lenses are bulkier, and the bodies look more like the medium-format studio cameras of yesteryear. Why? An absurd adherence to the “full-frame” sensor size, which arbitrarily mimics the size of a frame of 35mm film. And while there were good reasons to do this when we went digital, there are even more reasons not to. And that’s the bet Fujifilm has made.
“I am completely sold on the APS-C sensor and see no reason to buy full-frame,” pro photographer Cat Ekkelboom-White told Lifewire via email.
"Where I used to literally feel weighed down by my full-frame Canon cameras, with Fujifilm I can shoot all day and still feel great after a wedding or a multi-day hike through the Alps."