Online daters are getting help finding their match thanks to the increasing use of artificial intelligence (AI) to make connections.

Match.com, for example, has an AI-enabled chatbot called “Lara” that guides people through the romance process, making suggestions based on up to 50 personal factors. Other AI software can help suggest potential matches or even places to meet. Using AI is a matter of efficiency, especially during a pandemic, when dating options are limited, experts say.

“AI is more accurate and personalized” than the traditional swipe-and-match method of online dating, relationship expert Michelle Devani told Lifewire in an email interview.

“AI reveals high-potential matches that result in a great chance to find love. The more it is used, the more accurate the matches are. AI also helps users improve their profiles by giving suggestions on how to create an interesting profile, which will quickly attract attention.”