According to experts, Amazon's new TVs could make it easier for users to ditch their cable provider by driving down prices for smart TVs.
Amazon Fire TV Omni 65" 4K QLED review: buy or not?
The recently released Fire TV Omni series fits into the Amazon ecosystem with smart home controls and remote voice control, so you can talk to Alexa from across the room. Pricing is competitive, starting at $409.99, and can go even lower with promotions. Users can take advantage of a potential expansion of Amazon’s streaming services, as well as a potential price war.
“Amazon could undercut the cost of smart TVs and gain market share quickly,” Andrew Budkofsky, chief revenue officer of streaming service Glewed TV, told Lifewire in an email interview. “Just like they did with their Fire tablets.”
The Omni TVs are designed to work in sync with other Amazon devices. You can wirelessly connect Echo devices, such as the Echo Studio for Dolby Atmos, or pair other Echo smart speakers for additional sound.