With the M1 chip, Apple has completed a complete marketing strategy.
How Apple Killed Flash
When we buy gadgets, we look at the numbers: MHz, megapixels. For cars, it’s cubic inches, brake horsepower, cup holders. For speakers, it’s watts, for bikes, it’s pounds and ounces, and so on. But with its M1 chip, Apple has exploded this habit.
Not only can you not choose the speed of the chip in a particular computer, but Apple is now essentially using the same chip in all of its computers. What does this mean for buyers?
"By focusing consumer choice on tangible and simple size, shape and usage preferences, Apple now offers a range of Macs that are easily distinguishable for all potential buyers," software and web engineer Weston Happ told Lifewire via email. "With simplified buying choices, the in-store experience is a clear win for Apple as it seeks to win and retain customers."
