Apple’s new privacy labels in the App Store show users exactly what private information an app is collecting, such as location data, health data, contact information, and financial information. Not surprisingly, developers of the most abusive apps aren’t happy about this. Privacy-focused indie developers, on the other hand, love it.

The new privacy is similar to the nutrition labels on food and is supposed to accurately reveal what information, if any, the app is collecting. And because it’s on the App Store page, buyers may decide to skip an app that’s collecting too much. But some developers see it as a way to finally show their ethical privacy practices.

"They're great," iOS app developer Simeon Saëns told Lifewire via direct message. "We've always had this in our privacy policy (we don't collect anything and we want to be as unresponsible for user data as possible), but now we're getting a badge for it."

To comply with the new rules, developers must fill out a short but comprehensive questionnaire. The deadline for these submissions was December 8. Unlike Saëns and other developers we spoke to, some developers aren’t happy. WhatsApp, Facebook’s messaging app, complained about the new rules in a blog post.