Ericka Bozeman, better known as BigBossBoze on Twitch, has ushered in a new genre on the streaming platform with her big, exuberant personality and penchant for murder and intrigue, keeping viewers tuning in for a dose of true crime.
STRAIGHT A'S MEAN NOTHING (Erika Sifrit)
"I got into true crime for a couple of reasons. First of all, no one on Twitch was doing it, which I thought was really cool at the time… [but] the main reason I'm so fascinated by true crime is because a lot of violent crimes also come from unresolved trauma," she said in a phone interview with Lifewire.
Bozeman, a fan favorite at Smosh, took a hiatus as a content creator after Smosh's parent company, Defy Media, abruptly closed its doors in 2018.
She began a successful career in digital marketing at Live Nation, eventually returning to the world of content creation with her new true-crime streams on Twitch. She has seen immediate success with her rapidly growing Twitch brand, thanks to her ingenuity and marketing finesse.