Apple has sold more than 425 million iPads since the original debuted in 2010. These sales figures include the original 9.7-inch iPad and the 7.9-inch iPad Mini, which was introduced in 2012. The original iPad sold 3.27 million units in the first quarter and was considered a success.
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Apple sold 16.12 million units in the first quarter of fiscal 2016. This figure was considered disappointing, as it did not surpass the 21.42 million units sold in the first quarter of 2015 and the 26.04 million units sold in the first quarter of 2014.
Apple’s fiscal year starts in October, so Q1 sales count toward the holiday season. While the original iPad debuted in March, the company switched to an October-November timeframe with the 4th-generation iPad.
In 2016, Apple announced the 9.7-inch iPad Pro in March and postponed announcing a new iPad until the fall. In 2020, the company released the 8th-generation 9.7-inch iPad model, the 4th-generation iPad Pro, and the 4th-generation iPad Air.