Generative artificial intelligence (AI) is increasingly being used to appropriate artists' work, but new technology can help.
Protect your art from AI
Nvidia is launching software to help AI models comply with copyright laws and has announced a new revenue-sharing program with creators. It’s part of a movement to ensure artists are fairly compensated. The issue is becoming more pressing as generative AI programs grow in popularity.
“Art will evolve into art and code, and part of art will be protecting it, but like anything, if the art is seen as valuable, people will try to steal it,” Jake Maymar, the vice president of innovation at The Glimpse Group, told Lifewire in an email interview. “Right now, it’s easy to make art in the style of the artist or artists. The solution is to make it harder by adding other AI technologies for identification, anti-coping, and security that can evolve as quickly as the AI models.”
Nvidia is partnering with stock image service Getty Images to train "responsible" generative text-to-image and text-to-video models. The models are being developed using content from Getty Images' library, Nvidia says, with Getty Images paying artists royalties on any revenue generated from the models. Instead of scouring the web for images, the models are trained on licensed data that Nvidia says ensures they comply with copyright law.
