It's no coincidence that you use Google to search the web when you use an iPhone.
You're using DuckDuckGo wrong!
Search engines often pay device manufacturers to pre-install software. Google could pay Apple $15 billion to remain the default search engine, according to a new note to investors. The fact that major search engines are used by so many people shapes how users view the Web.
"Google pays browsers and platforms to be the default search engine so they can maintain a large market share," search engine expert John Locke told Lifewire in an email interview. "Since AdWords is their primary source of revenue, the more people who use their search engine, the more people will be willing to pay for AdWords placement."
Analyst Toni Sacconaghi said in the research report that Google's payments to remain the default search engine on the iPhone may have exceeded $10 billion in fiscal 2020.
