Twitter has officially announced that it is testing a new audio feature called Spaces, which will allow Twitter users to talk to each other using their own voices, rather than 280 characters or less.
Is audio the next big trend in social media?
While this isn't the first audio feature Twitter has announced — the platform introduced 140-second audio tweets earlier this year — Spaces promises to bring multiple people together in conversation. Experts expect more social platforms to jump on the audio trend, as the spoken word has many advantages over the written word.
"Audio is a unique communication tool because it's probably the best way to quickly develop intimacy with an audience," Kane Carpenter, director of marketing at DaggerFinn Media, wrote in an email to Lifewire. "There's something about audio that's more intimate than video and more engaging than the written word that makes it a viable medium."
Twitter Spaces is (for now) only being rolled out to a select group of Twitter users, but the platform has already provided some insight into how it will work.
