Spotify's new Stories feature could be a catalyst to transform the app into a more active social hub that bridges the gap between artists and listeners.

To celebrate the season, Spotify has introduced a feature, currently in testing, similar to Instagram’s Stories, that gives listeners a quick message from some of their favorite artists. Experts believe it could make Spotify a more active social app and less of a passive app that people turn on and forget about.

“I think Spotify should be, and is trying to be, the go-to place to see stories from your favorite artists,” Amanda Clark, a digital media strategist for Charlene Shirk Public Relations, said via email. “Learn about new albums, tour dates, and maybe even hear a sneak peek of a new song.”

The great thing about Spotify, and the big draw Clark feels for many users, is the passive ability to just load your music and forget about the app. The use of playlists and albums allows users to take a very passive approach to catching up on the latest tracks.