Spotify is now offering creators the ability to offer paid podcast subscriptions directly to their listeners, much like Apple did last week.
Apple and Spotify are officially at war.
Until recently, podcasting was simple. Creators could offer their show for free, take money in exchange for in-show sponsor reads, or set up a paid subscription program using a service like Memberful. But last week, Apple added a new option: paid subscriptions, exclusive to Apple’s Podcasts app. Now, Spotify has added a similar option, only with much better terms for podcast creators. It looks like the gloves are off.
“I see podcasting as one of the best innovations on the Internet in the past decade,” podcaster Aaron Bossig told Lifewire via email.
"One of the key factors behind this is that podcasting isn't really owned by a single company. All you need to get started is some storage space and an RSS feed,"
