Soon, you will no longer be able to opt out of personalized ads on TikTok, proving once again that user privacy is only a secondary priority.
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The move likely comes in conjunction with Apple’s push for app developers to notify you about tracking that’s happening when you use their apps. You can still stop TikTok from tracking you outside of the app, but going forward, how you use TikTok will determine what kind of ads you see on your “For You” page. The move takes choice out of the hands of users, something experts say should never happen.
“This is a great time to recognize that our laws in the U.S. need to change,” Brad Snow, information technology advisor at IT Compliancy, told Lifewire via email.
"The reality is that many people will have no problem with tracking in the name of personalization. You're going to be seeing ads anyway, so many people will opt in to ads that are interesting and not generic. But again, the use of this data should be the user's choice."
