Sales and commerce are obvious agendas behind TikTok’s content creation and networking. Creators are taking advantage of the opportunities in different ways: some are business accounts in the true sense of the word, created and maintained to promote their merchandise, while there are also influencers who earn commission on products they recommend to their audience.

Regardless of which category you belong to, getting the related links to your viewers is of paramount importance, and it should be done conspicuously, for example, right in your bio box or in the video description. Let’s take a look at the ‘link in bio’ element on TikTok to answer some of the most talked about questions of the hour.

Until very, very recently, TikTok allowed any user to add a clickable “website” link to their bio, as long as they quickly and for free switched to the “business account” profile on TikTok. If you don’t quite understand the true meaning of this feature, the ability to add a clickable link in bio is a huge boon for creators looking to promote a business or build a brand through the app.

Whether it’s the official link to the brand’s website or links that redirect viewers to a sponsor’s page, clickable links act as a one-click bridge that converts into currency, customers or traffic. Sounds promising, right?