This article explains how to change the email notification sounds in Outlook. Instructions apply to Outlook 2019, 2016, 2013, 2010, and Outlook for Microsoft 365.
Set custom notification sounds for specific emails in Outlook
To make Windows play a different sound when you receive new emails in Outlook:
In Windows, open the Start menu and select Settings. This item may appear as a gear icon (⚙️).
In the Settings window, select Personalization.