It would take a true stroke of genius for Snapchat to stay in the game after Instagram brutally adopted the Story format from them. The fact that Snapchat remained relevant and held on to its user base was indeed commendable.

Despite everything, Snapchat not only held its ground but also came up with an interesting concept exclusive to its own platform. The Snap Map was indeed a stroke of genius in terms of connecting users across the globe and drawing attention to trending topics.

The idea of seeing where your friends are isn’t new at all, but the way Snap Map executes it – with an incredibly beautiful map of the world and the places where users and activities are located – makes for a truly delightful user experience.

But there is always a downside to features that reveal your location, and that is that it does so when you don’t want people to know where you are. Another problem is that location features are quite finicky and rely on the phone’s GPS.