Instagram offers a ton of different ways to share photos, videos, and thoughts on the platform. If you’re a creator on Instagram, you can share a post to your profile, create a story for the day, share short reels, and even go live with your followers. To help you build a better connection with your audience, Instagram now offers creators a new option called Broadcast channels, which, as the name suggests, lets you broadcast posts and other content to people who follow you.
How to Create a Broadcast Channel on Instagram (2023)
In this post we explain what Broadcast Channels are, how to create one, and how to invite people to it.
To provide creators with a way to more easily communicate with their followers, Instagram has added a new tool to its platform: Broadcast Channels. The tool is designed to help creators reach their followers and form deeper connections with them by offering a one-to-many messaging service that will be publicly available to anyone who follows the creator.
This way, creators can share their latest updates, event details, upcoming collaborations, and behind-the-scenes moments with their followers through text, photos, videos, and voice messages. Creators can also create polls that others can vote on for feedback.