Instagram offers a ton of different ways to share photos, videos, and thoughts on the platform. If you’re a creator on Instagram, you can share a post to your profile, create a story for the day, share short reels, and even go live with your followers. To help you build a better connection with your audience, Instagram now offers creators a new option called Broadcast channels, which, as the name suggests, lets you broadcast posts and other content to people who follow you.

In this post we explain what Broadcast Channels are, how to create one, and how to invite people to it.

To provide creators with a way to more easily communicate with their followers, Instagram has added a new tool to its platform: Broadcast Channels. The tool is designed to help creators reach their followers and form deeper connections with them by offering a one-to-many messaging service that will be publicly available to anyone who follows the creator.

This way, creators can share their latest updates, event details, upcoming collaborations, and behind-the-scenes moments with their followers through text, photos, videos, and voice messages. Creators can also create polls that others can vote on for feedback.