This article explains how to curve words into an arc or around a shape or picture in Word for Microsoft 365, Word 2019, Word 2016, Word 2013, and Word for Mac 2016 and 2011.
How to write curved text in MS Word
Microsoft Word uses the WordArt feature to curve text:
Open a Word document and select Insert > WordArt.
From the WordArt menu, choose the WordArt style you want. Placeholder text appears in the document. Type your text over the placeholder text.