Privacy is of the utmost importance in our digital world. 99% of websites display ads to generate revenue, but these ads can track your personal data, such as your interests, searches, and needs. This data is then used to show you targeted ads.
How do I enable or disable privacy-preserving ad tracking in the Safari browser on iPhone (iOS 15.0.1)?
The harsh reality is that even if you buy a premium iPhone, your data could still be shared with advertisers for their research. To address this problem, Apple introduced the Privacy Preserving Ad Measurement feature in Safari, which helps protect your privacy online.
This privacy feature is supported on all Apple devices including iPhone, iPad, and Mac, and any device that supports the Safari web browser. In this post, I will show you how to enable it and secure your online privacy while surfing the web.
Apple’s Privacy Preserving Ad Measurement system allows advertisers to effectively control their advertising reporting without tracking specific user data. This helps users by stopping the display of personalized and regional ads.