TikTok has reintroduced a formidable feature to its function: it is none other than Profile Views. A feature that was quietly removed from the app sometime in mid-2020, it was reintroduced in February 2022 without much fanfare and it has TikTokers wild about the potential consequences.

Let's look at what the stimulus is to understand why it causes shock waves.

Profile Views is an optional feature that allows TikTok users to view the history of all visitors who have snuck a peek at their profile in the past 30 days. TikTok reintroduced this feature as the snooper’s bane to deliver an instakill to all TikTokers who want to be discreet about sneaking in and out of other users’ profiles.

But hey! It’s not unreasonable. Because if you want to see who visited your profile, you have to risk exposing your underground activities as well. In other words, TikTok’s profile view history feature is a two-way street — just as you have access to your profile visitor record when you enable it, others can also see if you visited their profile.