Try this instead of using a hammer

Smart assistants like the Amazon Echo are incredibly useful devices, but they also pose potential privacy issues. If you’re giving away or selling your smart assistant, you can’t simply reset it on your phone. You’ll need to perform a hard reset that completely wipes your data, not only to protect your personal information, but also to ensure proper functioning of the device for all future users.

Even if you don’t plan on selling your device, there are times when your Echo stops working or freezes. A factory reset will fix most issues. Keep in mind that different devices require different methods to perform a hard reset, but it’s not difficult to do.

Here's how to reset some of the most common Amazon Echo devices.