Often overlooked, helps improve SEO and UX

Both Google and site users love a fast site. Site speed is a ranking factor for most major search engines, and users expect a site to load quickly on both mobile and desktop devices. Slow speeds can impact your site conversions, user experience, and ranking in Google, so increasing your website speed can only help.

Faster sites are an indication of well-maintained design and coding. They are also an indication of the health of the database behind your CMS – something that is often overlooked because it is invisible.

WordPress (WP) stores all of your content in your database, including: