This article explains how to create a Snapchat filter to personalize your snaps with the images and text of your choice. The cost of these custom Snapchat filters ranges from a few dollars to $100 or more, depending on the size of the area the filter covers, the popularity of the location, and how long your filter is set to be accessible.
How to Make Your Own Filter on Snapchat Lens Studio (2023)
Navigate to Snapchat.com in a web browser and select Create from the top menu, followed by the yellow Get Started button on the next page. Then select Filters from the Creative Tools.
You will be taken to the filter creation tool, where you will see a preview area in the middle shaped like a smartphone, plus editing features on each side. Now you can start designing your filter.
If you've already designed your filter using a third-party tool like Adobe Photoshop or Illustrator, you can click the yellow Upload button to select your file and import it into the Snapchat previewer.