X is like a global chat room where users can connect and talk to people all over the world. When a social media post or video goes viral, X is often a big part of the process.

Newsworthy content spreads quickly on X, so the service is a natural for viral campaigns. If you have great content that you’d like to see go viral, here are a few tips for using X to get the momentum going.

Focus your time and energy on attracting followers who are genuinely interested in your tweets. Focus on the quality of your followers rather than the quantity.

A tweet is more likely to go viral if you have 200 real, genuine followers than if you have 10,000 disengaged followers with automated accounts.