In a year when half the world’s population will vote, political content is hard to ignore. But Instagram wants to give you more control over whether political content is recommended to you on the platform. If you already follow accounts related to politics, Instagram won’t get in your way. But if you don’t, it won’t proactively recommend such content.
How Instagram's Political Content Filters Influence Users
Users who don't actively follow political accounts, or who post political content, may find Instagram's policy change restrictive, as it applies across the board, whether it's the Explore page, Reels, In-Feed Recommendations, or Suggested Users.
Luckily, if you don’t want Instagram to limit the political content you see on the platform, you can easily make the change. Here’s how:
However, if you don't want to be recommended political content from people you don't follow, it's best to use the default option.
