To keep the features going, Snapchat added a pinning feature to the chat screen. This allows users to stay in touch with those important to them while still being able to follow as many other Snapchatters as they want. Pinning also helps keep your chat screen more organized, as you won’t have to scroll through hundreds of snaps to find your favorite person!
What does Pin On Snapchat mean?
Snapchat’s pin feature allows users to keep the people they interact with the most at the top of their chats. Normally, when you interact with someone, Snapchat moves that person’s chat to the top of the list.
Even if you haven't interacted with the user but they've sent you a snap/message, the user will be moved to the top of the chat column. However, when you pin a user, they'll stay at the top regardless of who sent you the last snap/message.
Related: How to Get a Mask on Snapchat
