Time-limited Instagram stories are a great marketing tool for building a brand, or they can be fun to just share moments with friends and family. Here’s how to post a story on Instagram and share it with others.

Instagram Stories are photos or short video clips that disappear after 24 hours (unless you add them as a highlight on your profile). Unlike regular posts, Stories lack certain features like social media buttons and comment sections. It is possible to repost Instagram Stories you’re tagged in, as long as the original poster allows sharing. You can even livestream Instagram Stories with the Instagram Live Video feature. Users with 10,000 or more followers can add links to their Instagram Stories.

To share photos and videos as a story on Instagram:

Open Instagram and swipe right to open the camera or tap the plus sign (+) and scroll to Story.