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Using Google Analytics to track website traffic
Regardless of the type of website you have, it is essential to know how your visitors are interacting with your site. Google Analytics (GA) has traditionally been the tool that webmasters use to gain insight into website traffic. GA provides users with statistics and reports on:
Tracking essential metrics like page views, session duration, and bounce rate with GA requires the placement of GA Tracking Code or a GA JavaScript code snippet on each web page. This is ideal for tracking general information.
However, for more specific metrics or multiple interactions, it becomes more difficult to track every action. For example, it would be time-consuming for a website owner who wants to track multiple forms and features to set up and run all the necessary tags.
