In this article, we'll explain how to use Google's "I'm Feeling Lucky" search feature to visit the highest-ranking page for your search term.
What does the 'I'm Feeling Lucky' button do in Google?
Normally, you type a phrase, hit the Google Search button (or press Return or Enter on your keyboard), and Google returns a results page with multiple websites that match your search phrase. The I'm Feeling Lucky button skips that search results page and goes directly to the page that ranks first for the search phrase you entered.
Depending on your search query, the first result is often the best, so clicking the I'm Feeling Lucky button will save you a few extra seconds of time perusing the list of search results. Simply click the button after you've entered your search term.
Clicking I'm Feeling Lucky is useful if you're certain that the first search result is the page you're looking for. However, it's less useful if you know you're going to be looking at a lot of different sites.