In this article, we'll explain how to shop through your feed, stories, reels, and profiles in the Instagram app.

Instagram has expanded its shopping features, making it easy for businesses to set up an Instagram store. Instagram users can now more easily find and buy the products they want without leaving the app.

As you scroll through your Instagram feed, you’ll find posts from brands you follow. You’ll also see “sponsored” posts in your feed based on past purchases or other posts you’ve liked. Some shopping posts will take you to the brand’s website. Other posts will take you to their Instagram store.

If you see the View Products option in an Instagram post, you can view, select, and purchase items, but you will be redirected to the brand's website to complete the purchase.