Snapchat is finally giving users what they’ve been waiting for: the ability to show others how many followers you have. Previously, users could only see how many followers they had, but couldn’t display them on their profile. That’s changing now, as the social media app is allowing creators to reveal how many subscribers they have.

For now, your subscriber count will be visible when you search for Snap Star profiles (profiles marked with a black star in a yellow circle). If the profile has the public view option enabled, you can view it on their profile page under their name with an option to subscribe to them.

In this post, we'll explain why Snapchat is now adding subscriber counts, who can display it on their profile, and how to enable it on Snapchat.

Snapchat’s decision to add a public subscriber count appears to be a move suggested by its community of creators, who Snapchat says wanted an option to tell their fanbase that their community is growing. The move will help influencers and brands promote themselves, as they can take advantage of sponsorship and partnership opportunities based on their audience.