Children may soon be able to watch more fun things online.

Google recently announced that it would demonetize YouTube channels that primarily target young people or market themselves as “made for kids” if the content they upload is of poor quality. It is one of several media companies that are trying to improve children’s content. The move comes at a time when parents and educators are increasingly concerned about the effects of social media on children.

“Our kids need better content,” educational psychologist Dan Peters told Lifewire in an email interview.

“They are being raised in a technological age where much of their education comes from social media and video platforms, and a steady stream of it every day. Raising the bar for the quality of content that children and teens consume can have a positive impact on their mental health, values and behavior, and reduce the production and accessibility of negative content.”