Meta is revamping its approach to advertising aimed at teens by removing some tracking details and offering some more manual control.
How to Create Ads That Work on Facebook and Instagram
The way Meta markets to teens on both Facebook and Instagram will soon change. Teens on either (or both) platforms will have more direct control over what they want to see, while advertisers will be able to use “only” their age and location for targeted ads.
Ad Topic Controls give teens more say in the types of products Meta’s social platforms show them. They can go to their respective ad preferences to search for specific topics, then select an option to reduce (but not eliminate) ads of a certain type.
Targeted advertising will also drop gender as a criterion for teens, instead focusing solely on age and location. This particular change does not require any direct involvement, as the option is simply taken away from advertisers.
