Instagram's latest test is allowing anyone to add links to their stories, not just people with large followers.
How to Add Links to Instagram Stories – FINALLY Available to Everyone
According to The Verge, Instagram is allowing a small number of people to add links to their stories by adding a sticker, which would work similarly to the swipe-up link. The social platform wants to know how people use the links, and whether misinformation and spam become a problem, before rolling it out to everyone.
Instagram told The Verge that link stickers would eventually phase out the swipe-up link method that currently enables links in stories.
Currently, you can only add swipe-up links to your story if you’re verified or have at least 10,000 followers. The feature is great for influencers who want to share tips or a product with their followers, but people with smaller followers still have things to share.